My how time flies. 2010 was huge for us here at Te Aro. 2011 is going to be even bigger; it’s only one week in and we can already feel it. We’d like to take a minute to reminisce about the good times, to give some shout-outs, to look back at how far we’ve come and forward to where we’re headed. Buckle up, here we go.
First off, the beans. Coffee Review, the leading coffee-buying guide, sampled and evaluated four of Te Aro’s coffees. Our Mocha Java, Kenya, El Salvador Finca Alaska, and Ethiopia Sidama all scored in the 90s, which is no small feat. In December, Te Aro also took the top spot on the Best Coffee Roasters in Toronto poll, as voted by you, our lovely fans. We’re incredibly proud of our superstar roasting team, and appreciate them hugely for working tirelessly to perfect our beans.
Our cafés also got some amazing recognition last year. We are so honoured to have been awarded the 2010 Krups Cup of Excellence, which recognizes the top indie cafes in 5 major Canadian cities. We were up against seriously stiff competition from awesome TO cafes, but our team at Te Aro really stepped up and impressed the judges. Te Aro also placed 3rd in Eye Weekly’s Top 10 Independent Coffee Houses.
In July, we opened Crafted by Te Aro, our second café, on Ossington. Here we wanted to explore the growing trend of manual brewing methods, like siphons and pourovers, and other nerdy gadgets like cold-extraction coffee makers–while still paying the same attention and care to our beloved espresso, of course. We love our cozy little spot in this awesome West End neighbourhood, our customers have amazing and supportive, and our neighbours so welcoming. We were honoured, flattered, and excited that Crafted was voted Toronto’s best new café by blogTO when it was just a wee 5 months old.
Multiple high fives all around to our stellar baristas, and big love to all our customers who sent in their votes, we couldn’t have done without you!
Speaking of our staff, they were up to some exciting stuff last year too. Andy, Te Aro’s founder and Roastmaster, went through the rigorous training process of becoming a Q-Grader, a certification to assess and grade coffee quality. He passed the 3-day, 22-section exam with flying colours and is one of only seven Q Graders in Canada. Andy also became a Specialty Coffee Association of America Certified Cupping Judge, and in the spring made it down to Guatemala to be an observer in the country’s Cup of Excellence competition. He’s a busy man.
In July, Elena participated in the Eastern Regional Barista Championships. Probably the most nerve-wracking thing she’s done since her junior high debate championship, but she got to watch some incredibly talented baristas perform and definitely learned so much from the experience.
Our roasting team expanded exponentially last year. Thiago Trovo, who worked with us last year before having to return to his native Brazil, made his way back to Te Aro to become a Coffee Roaster. Chris Noseworthy, whom you’ve probably seen pulling shots behind the bar at Te Aro, has also joined the team. From Andy roasting solo late into the night, we now have a trio of skilled and experienced roasters.
If you didn’t know already, I’ll say it again: we love our customers at Crafted and Te Aro, they’re swell. Last year we wanted to spend more quality time with them, and share some of our knowledge. We continued our well-attended cupping sessions at Te Aro, as well as started up a Home Roasting seminar with our roasting team for all you amateur enthusiasts. At Crafted we offered brew demos, showcasing our nifty manual-brewing methods.
Next week we’ll be installing our new roaster, an infrared roaster from Diedrich. Since our wholesale and retail has grown so much, we need to upgrade to a new roaster so that we can keep up with our expansion. Another reason we wanted to make the switch: the catalytic oxidizer on the after-burner is 50-60% more energy efficient than our current afterburner. We can greatly reduce our emissions with this new roaster, not to mention our beans will taste even better. And soon you’ll be able to watch (and smell) your coffee being roasted while you sip your latte!
One of our goals, this year and onwards, is to make more trips to origin countries to build relationships with the coffee growers themselves, and to trade with them directly. Last year, Thiago got to know a farmer in Brazil, which led to Te Aro purchasing an exclusive micro-lot from his crop. This is our biggest contract to date, look for the beans on the shelf soon. At the end of the month, Andy and Chris will be heading to Guatemala, then Andy and Thiago to Brazil to visit more farms and sample lots of coffee.
We have some brilliant coffees coming our way this year, as we’ve worked through 2010 to track down the finest micro-lot green beans. We’ll be developing some new blends and single origin espressos, so keep a look out for our new Espresso Menus at the cafés.
We’ll have lots more events this year, starting with our informal cupping and coffee-talk sessions with Thiago on Friday afternoons at Te Aro. Check back often to find out about upcoming events!
We’ve partnered up with some great Toronto cafes and restaurant to caffeinate our community. We look forward to more collaborations and will continue to offer training and support for wholesale customers and start-up cafes. We’ll also be spiffing up our website so it’s easier for you to use.
Last but not least, thanks again to all our staff, all our partners, and all our customers. You’re the crema on our espresso, we couldn’t have done all this without you.
Cheers to 2010, so long and thanks for all the memories. And here’s to 2011, which we know will be even better.